What greenpulse does for AMD
Global access
Each team and every agency should have access to a central database for all archived clippings.
Available 24/7
The archived clippings should be available 24/7 for the creation of individual reportings.
Completely analyzable
Deep and comparable analysis of reach and sentiment based on the archived data should be possible.
The challenge
All regional teams and agencies at semiconductor giant AMD used to have their own methods to store clippings, from internal databases to local Excel documents to shared online documents. For reports requested by AMD HQ, individual Google Docs were created, where the teams then entered their clippings. But these reports would only contain summaries of all published articles, not the actual clippings themselves. The process was also time-consuming, as many teams would not stick exactly to the mandated template, leading to time wasted in unifying all the regional input.
A bigger issue was the lack of regional insight. Without a uniform method to register clippings and their sentiment, and by relying on individual shared documents for reports, there was no way for AMD managers to compare historical or regional data, or gain insights in reach statistics or media sentiment. This would make it very difficult to pinpoint regions that were underperforming, or regions where consumer sentiment towards AMD could be improved with additional PR activities.
The solution
These were a few of the reasons for AMD to switch to greenpulse. All agencies now have a fast, easy and uniform tool to enter relevant clipping information and are able to see their own historical data, making it easier to research and correct negative trends or sentiments.
Managers now have 24/7 access to all available clippings, allowing them to look in-depth at regional coverage, analyze media sentiment for different product releases, and compare reach numbers month-over-month – not just for the entire account, but also for specific regions. By offering manual and automated reporting functionality, staying up to date with agency progress has never been easier, removing the need for extensive monthly reports. In other words: both internal managers and external agencies now have access to a wealth of information that’ll allow them to better focus and target their efforts, in less time than before.
The solution
These were a few of the reasons for AMD to switch to greenpulse. All agencies now have a fast, easy and uniform tool to enter relevant clipping information and are able to see their own historical data, making it easier to research and correct negative trends or sentiments.
Managers now have 24/7 access to all available clippings, allowing them to look in-depth at regional coverage, analyze media sentiment for different product releases, and compare reach numbers month-over-month – not just for the entire account, but also for specific regions. By offering manual and automated reporting functionality, staying up to date with agency progress has never been easier, removing the need for extensive monthly reports. In other words: both internal managers and external agencies now have access to a wealth of information that’ll allow them to better focus and target their efforts, in less time than before.
Iain Bristow,
Director EMEA communications at AMD